Industry veteran will lead regional growth and help UK and European research buyers access trusted respondents, greater transparency and decision-ready insights.
Full Circle Research, an award-winning online sample provider, today announced its expansion into the UK and European market with the appointment of Stephen Pendrell as Managing Director. The move establishes a dedicated regional presence and gives research buyers direct access to Full Circle’s proven quality, security and service model.
As the company’s first sales leader focused on building and scaling revenue across the UK and Europe, Stephen will lead commercial strategy, expand market awareness and introduce Full Circle’s differentiated approach and unique product to new clients across the region.
The expansion builds on 13 years of sustained growth and investment in a mature, proprietary global panel asset. Full Circle’s ISO 20252 certification gives buyers confidence in standardized research processes. The company’s proprietary anti-fraud system, which includes HoNoR® and Watchdog®, strengthen respondent validation, fraud detection and data integrity throughout the project lifecycle. Supported by consultative service teams staffed by experienced research professionals, Full Circle pairs rigorous controls with hands-on project expertise.
Stephen brings more than 20 years of commercial leadership, sales and go-to-market experience across research, insights, MarTech and SaaS. Most recently, he served as VP International Expansion at Quest Mindshare, where he helped bring the business into the UK market. He previously served as VP Sales – UK at Cint, managing the UK P&L, leading a 15-person commercial team and helping guide the business through Cint’s acquisition of Lucid. Earlier in his career, he launched GWI’s Corporate vertical, growing revenue from a standing start to £4.3 million within three years.
“The UK and Europe expansion represents an important next chapter for Full Circle,” said Adam Weinstein, CEO of Full Circle. “At a time when sample reliability is under heightened scrutiny, a dedicated regional presence gives research buyers closer access to our team, technology and quality infrastructure. This move reflects both the growing demand for our approach and our commitment to guide clients with transparency, rigor and responsible execution. Steve has the experience and reputation to bring our standards abroad.”
Stephen noted that the opportunity stood out not only because of Full Circle’s market momentum, but because of the company’s culture and vision for the region.
“Full Circle’s commitment to data quality, combined with the opportunity to work alongside some of the industry’s most experienced leaders, made this an easy decision,” he said. “The leadership team has a rare combination of vision, ambition, experience and humility. They understand that building a meaningful UK and European presence requires a thoughtful, long-term approach, and with an exciting product roadmap ahead, this was the right time to join the team.”
To learn more about Full Circle’s UK and European expansion or to connect with Steve, contact stevep@ilovefullcircle.com.
About Full Circle Research
Full Circle Research is a global online sample provider delivering high-quality B2C and B2B data through its proprietary panel. Certified to ISO 20252 since 2014, the company combines rigorous quality processes, proprietary fraud-prevention technology and consultative service expertise to help researchers collect reliable, decision-ready data. A seven-time Inc. 5000 honoree and recipient of multiple industry and workplace awards, Full Circle is known for innovation in fraud prevention, deep subject matter expertise and a commitment to research excellence.