Sourcing
Our panel, Survey Roundtable®, is built through traditional, vetted, top-tier sources (exclusive content-driven publishers, social networking sites and real-time intercept sampling) that contractually agree to adhere to our ISO 20252 certification standards. InstaConnect® leverages programmatic solutions to target micro-audiences worldwide.
Profiling
Survey Roundtable’s registration process captures 25+ demographic and psychographic attributes, followed by 12 in-depth B2B and consumer profiling layers. This creates rich, continuously evolving understanding of each respondent.
Quality
Pre-survey, HoNoR®, which identifies and blocks technical threats (bots) and suspicious behavioral patterns, is complemented by Google reCAPTCHA v3 for advanced bot detection. In-survey, Watchdog® applies real-time behavioral analytics to detect anomalies and remove low-quality or fraudulent respondents before it impacts data.