Los Angeles-based industry veteran joins team to expand West Coast partnerships.
As part of its continued growth and investment in experienced client leadership, Full Circle Research has appointed Kristen Sottosanto as Director, Sales – West. Based in Los Angeles, Sottosanto will support the company’s expanding presence in the region and build on a client-partnership model that has delivered measurable value through more efficient research execution, reduced unnecessary spend and stronger data accuracy.
Kristen joins Full Circle from DISQO. As Director, Client Development, she led new business and strategic account development for the company’s research management and insights solutions, managing a book of business generating more than $3 million in annual revenue and increasing revenue for a top account by 166% over two years. Her performance earned her recognition as a member of DISQO’s Presidents Club and a Sales “Rain Maker.”
Before DISQO, Kristen served as Director of Client Development at Instantly, where she managed and developed existing client relationships, helped acquire new business and worked across operations, technology and product teams to support client objectives and account growth. Earlier, at Greenfield Online, she managed a West Coast territory and portfolio of client accounts, opening 32 new accounts in a 12-month period while driving retention, satisfaction and long-term growth.
“Kristen’s reputation preceded her in the best possible way,” said Gabe Dworet, Full Circle CRO. “She came highly recommended by respected industry leaders who had managed her throughout her career, and the consistency of their feedback stood out, from her work ethic and industry knowledge to her commitment to her clients. She also brings the right growth mindset for where Full Circle is headed: strengthening existing relationships, opening new doors and contributing a fresh perspective to an already strong sales team.”
Kristen’s approach to client development also closely aligns with Full Circle’s client-first culture. Her emphasis on long-term relationships, collaboration and understanding what clients need beyond the immediate project made her a natural fit for the team.
“I was drawn to Full Circle because of the company’s commitment to quality and doing things the right way in an industry I’ve been passionate about throughout my career,” said Kristen. “I’m excited to join a team that places such a strong value on its people and culture. I look forward to building meaningful partnerships and helping drive Full Circle’s continued growth. “
About Full Circle Research
Full Circle Research is a global online sample provider delivering high-quality B2C and B2B data through its proprietary panel. Certified to ISO 20252 since 2014, the company combines rigorous quality processes, proprietary fraud-prevention technology and consultative service expertise to help researchers collect reliable, decision-ready data. An eight-time Inc. 5000 honoree and recipient of multiple industry and workplace awards, Full Circle is known for innovation in fraud prevention, deep subject matter expertise and a commitment to research excellence.