Completes Don't Always Tell the Truth
Your data might be lying to you, and you wouldn’t even know it!
Discover the hidden biases that can arise when researching sensitive topics like cannabis usage and sports fandom. Full Circle CPO Alexandrine de Montera and Performance Research President Jed Pearsall dive into the importance of balancing on starts versus completes in survey research.
If you’re involved in market research, sponsorships or advertising in fast-evolving cultural landscapes—or are simply curious how Full Circle approaches balancing on 100% of our work—this webinar is a must-see.
Key Take-Aways
- Dropout bias can distort your insights
- “Starts” may better reflect your true audience
- Challenging traditional quotas exposes stark deviations in results
"When we looked at the full picture—including those who started but didn’t finish—the tone shifted completely. This isn’t just a nuance. It’s the difference between safe strategy and risky assumptions."
- Alexandrine de Montera, Full Circle CPO
Ready to learn how balancing on starts can help your clients make smarter business decisions Contact us here, email our CRO at gabew@ilovefullcircle.com or call 877-543-7126.