White Paper

If you already have a strong internal team, whether that’s researchers designing the questionnaire or analysts ready to interpret results, the real challenge isn’t strategy. It’s execution. It’s fielding. It’s

Most fraud prevention systems are fighting yesterday’s war. While the industry celebrates basic IP filtering, common de-duplication processes and bot detection as “comprehensive security,” sophisticated fraudsters have already moved on.

Most fraud prevention systems are fighting yesterday’s war. While the industry celebrates basic IP filtering, common de-duplication processes and bot detection as “comprehensive security,” sophisticated fraudsters have already moved on.

By Alexandrine de Montera, Chief Product Officer At the onset, it may appear more cost-efficient to outsource for sample. But there’s a price to be paid: When a provider does