Better insights for better decision-making

HoNoR®

HoNoR is a proprietary marriage of advanced technology, flexible community strategies and unparalleled quality controls. It leverages qualitative and quantitative measures to generate an FC+ Quality Score based on a respondent’s profile accuracy and real-time attention level. There is no gray area: If respondents don’t pass, they’re terminated. The process eliminates fraudulent activity seamlessly in real time, without requiring cookies or PII.

Intelligent Matching

After passing HoNoR, panelists are intelligently paired with the surveys they are most likely to complete—automatically and in real time. It’s a one-of-a-kind, in-moment placement powered by a machine-learning engine and algorithms, both proprietary, that allow Full Circle to improve engagement while ensuring clients receive census-representative sample. The process also incorporates a randomization component (say, topical) to avoid the statistical biases often seen from other online sample companies.

Unique AI Security

HoNoR uses AI against itself, pairing a dynamic, conceptual-based question matrix with our Watchdog™ behavior profiling to ensure the insights we capture are from honest-to-goodness, high-quality participants. Our proprietary, pre-survey checks analyze user interaction patterns, contextual-based answers and sentiment in real-time. This is then layered on top of our existing third-party device checks. And finally, we employ the most critical mechanism to detect AI-driven fraud: a thorough, manual review by our experienced team of insights vets.

Smart Sample Design

When it comes to B2B sample quality, we cannot express the importance of identifying your true target audience. HoNoR ensures completes fall naturally amongst a census balanced-by-start stratification plan, thereby increasing a survey’s accuracy. For every demographic, we strive for at or below -3% variance. And unlike other providers, always use each country’s most reputable, up-to-date demographic resources, such as Census.gov (US).

Consultative Service

As one of the last remaining independent market research firms, we function as an extension of our client’s teams, often being called in as consultants for our client’s clients. All of our team members have no fewer than 10 years in research, which means experienced eyes watch every project no matter when it fields. We also have an internal ISO Quality Manager responsible for program management, internal auditing and continuous improvement.