Different by Design

About Us

To know where we’re taking the industry, it helps to know where we began.

Panel

Our consumer-facing panel delivers the high-quality, verified insights decision-makers rely on to drive their organizations forward.

Sourcing

Survey Roundtable® is built through rigorously vetted, top-tier sources (exclusive publisher partnerships, social networks, real-time intercept sampling) that contractually agree to adhere to our ISO 20252 certification standards.

Quality

HoNoR® proactively identifies and blocks fraudulent responses at entry, leveraging advanced detection, adaptive community strategies and multi-layered controls to ensure a consistent quality experience.

Profiling

Our registration process captures 25 demographic and psychographic data points, followed by 12 in-depth B2B and consumer profiling modules, enabling precise targeting and a deeper understanding of our panelists.

Our Team & Approach

Leadership from every Angle

Customer service reacts. Consultative service leads. We go beyond solving today’s issues to deliver expert guidance, proactive problem-solving and tailored recommendations built around your goals. The result is a smoother project experience, fewer surprises and better ROI.

We assign teams by client, not project, so you get consistent communication, faster turnarounds and a partner who truly knows your business. We are industry advocates, board members and educators, experts with a minimum 10 years’ in MRX, often significantly more.

Adam
Weinstein

Co-CEO

Nate
Lynch

Co-CEO

Alexandrine de Montera

CPO & ISO Quality Officer

Gabe
Dworet

CRO

Steve
Pendrell

Managing Director, UK & Europe

Todd
Neff

VP, RFP & Platform Technology

Thomas
Pampinella

Sr. Director, Programming & IT

Dee
Boyd

VP, Operations

Alisa
Weinstein

VP, Marketing

Chris
Cox

Sr. Director, HR

Equity in Action

Diversity, Equity, Inclusion & Accessibility

In early 2024, we restructured our DEIA program to reflect an innovative and balanced approach. Our initiatives are meaningful, actionable and equitable, with an annual review to ensure we best achieve our current goals.

Internally, we create and nurture a progressive environment that guarantees inclusion and celebrates our differences. This includes a pledge to: hire the most qualified person for the job, award promotions on a bias-free basis and prioritize expert-led, all-hands sessions that expand our perspectives of diversity: race, gender, sexual orientation, neurodiversity, physical ability and more.

Externally, we increase the level of diversity in the MRX talent pool by helping to break down barriers to opportunities that promote success. This includes our sponsorship of the MRII Diversity Award and our exclusive 1- For-1 partnership with WIRe: With every new Full Circle hire, we donate to the WIRe Accelerate program. In turn, WIRe awards a scholarship to a junior researcher.

“I grew up watching my mother build one of the first focus group facilities in the DC area at a time when there weren’t many women founders in the industry. Seeing what she had to push through shaped how I think about inclusion. Today, that perspective is shared across our leadership team. It’s reflected in how we’ve built a culture where inclusion is foundational, not performative.”

Adam Weinstein

Founder, Co-CEO

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