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On April 14, 2025, leading industry experts (including Full Circle’s CPO) broke down one of the most urgent issues in market research today: How does data quality directly impact research outcomes?
The answer is clear: Poor quality data leads to misleading insights, wasted budgets, strategic missteps and diminished client trust. But there’s a better path.
An independent study confirmed that high-quality data, especially from providers certified to ISO 20252, drives smarter decisions and more positive business outcomes.
Investing in data quality is not just a best practice. It’s a necessity for maintaining credibility and competitive advantage. Here are some steps you can take to achieve more stable, actionable insights.
Our presentation deck dives deeper into each of these topics.
Vice President, Consumer & Cultural Insights
Director of Human & Behavioral Sciences
Chief Product Officer & ISO Quality Officer
DECK
For a closer look at “Data Integrity Under Fire,” check out the presentation deck.
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