The Certification Institute for Research Quality (CIRQ), an accredited International Standards Organization (ISO) audit and certification body, and subsidiary of the Insights Association, has announced that Full Circle Research has been recertified to the ISO 20252:2019 Standard—Market opinion and social research including insights and data analytics.
ISO 20252 establishes globally recognized terms, definitions and service requirements for research organizations, ensuring transparency, consistency and rigorous data quality management. The standard outlines processes designed to minimize errors, uphold ethical research practices and enhance data security, aligning with the EU’s General Data Protection Regulation (GDPR) and other industry compliance frameworks.
Full Circle has maintained ISO certification since 2014, underscoring its commitment to data integrity and fraud prevention in market research. This latest recertification extends Full Circle’s compliance to April 2028, further solidifying its position as an industry leader in sample quality and research excellence.
“ISO 20252 certification isn’t just a benchmark—it’s a responsibility,” said Alexandrine de Montera, Chief Product Officer and ISO Quality Officer at Full Circle Research. “For over a decade, Full Circle has made quality and transparency the foundation of everything we do. This recertification reaffirms our ongoing mission to set the standard for high-quality research. We’re proud to uphold these rigorous protocols and deliver the most trusted data to our clients year after year.”
Full Circle continues to raise the bar for data security and respondent verification through its proprietary anti-fraud system, which includes HoNoR® (data security technology) and Watchdog® (pattern recognition technology). These award-winning solutions ensure that clients receive proven-purest data, whether sourced from Full Circle’s vibrant millions-strong panel or InstaConnect®, the company’s premium programmatic solution for capturing hard-to-reach audiences.
About CIRQ
A subsidiary of the Insights Association, CIRQ (the Certification Institute for Research Quality) was established to provide assessment and certification services to market research firms seeking compliance with ISO 20252, ISO 27001 and ISO 27701. A nonprofit entity, CIRQ is committed to providing timely, thorough and impartial assessments of its clients’ research process management and data security systems. Fully accredited by ANSI’s National Accreditation Board (ANAB), CIRQ operates independently under the oversight of an independent Board of Directors and undergoes annual evaluations by external ISO certification authorities.
About the Insights Association
The Insights Association protects and creates demand for the evolving Insights and Analytics industry by promoting the indisputable role of insights in driving business impact. All revenue is reinvested in quality standards, legal and business advocacy, education, certification and direct member support.
About Full Circle Research
Named Panel Company of the Year by The Marketing Research and Insight Excellence Awards (powered by Quirk’s) and certified to ISO since 2014, Full Circle Research leads the industry in online data quality. A co-founder of the #QualityForAll global ISO awareness campaign and fully GDPR-compliant, Full Circle continues to push boundaries in research excellence.
The company’s patented fraud-prevention technologies, including HoNoR® and Watchdog™, ensure immediate access to the highest-quality data while its InstaConnect® programmatic solution captures hard-to-reach audiences with precision and accuracy. A six-time Inc. 5000 Fastest-Growing Company and recipient of multiple workplace awards (including Best Places to Work), Full Circle is known for its consultative, client-first approach and industry-leading innovations.
